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Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

The CES 2015 is on in Las Vegas and the internet is filled up with new product announcements. Of the many announcements made, one which draws our attention is the launch of Nokia 215. Though Microsoft declared that it will kill brand Nokia, but it seems they now indent to ride on the brand equity … Continue reading Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

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Google’s strategy with Motorola and how they used it to fight Samsung

Samsung is giant. It employs 427,000 staff, has an annual turnover in  excess of $270bn and assets of $600bn spread across over 80 business  units. And Google just floored it twice using Motorola as a baseball bat. Why ? On the surface having 81 per cent of Android marketshare would seem to make Google and Samsung best buddies. … Continue reading Google’s strategy with Motorola and how they used it to fight Samsung

Yahoo’s New Boring Logo Design: Classic Result of Micromanaging

Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months, the technology giant's new logo unveiling reminds me of Geraldo Rivera's live, prime-time unearthing of Al Capone’s buried safe. There’s nothing there. Let me be more direct. The new Yahoo logo … Continue reading Yahoo’s New Boring Logo Design: Classic Result of Micromanaging